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Friday, November 3, 2000
Avalanche vet prepares for life after NHL



DENVER -- Looking for something to do once his illustrious on-ice career ends, Avalanche defenseman Ray Bourque announced Tuesday that he has become an equity partner and board member of hockey retailer 1800FACEOFF.com.

"I've been in the game of hockey my whole life now, playing professionally for over 22 years," Bourque said. "I'll stay on the ice as long as I can but it's a given that I'll have to retire soon and I would like to do something else after I'm done playing to stay in the game somehow, someway."

The 39-year-old Bourque said his role in the Rollinsford, N.H.-based company, at least for now, will be that of a company spokesman and to make appearances on its behalf.

Company CEO Craig Ried and Bourque did not disclose the terms of the deal. 1800FACEOFF.com is a private company that sells ice hockey, roller hockey and figure skating equipment on the Internet, through catalogs and retail pro shops.

Ried said the addition of Bourque's experience and reputation to the company "speaks clearly to our credibility and ability to take hockey to new heights."

The Web site bills 1800FACEOFF.com as providing "superior customer service" and offering "the widest selection of hockey equipment, merchandise and accessories from leading manufacturers at discount prices."

Bourque, who played 21 years for the Boston Bruins before he was traded to Colorado in March, has scored 404 career goals, more than any other defenseman, and has 1,123 assists, good for third in NHL history. He also has scored 1,527 points, tying Boston's Paul Coffey for most by a defenseman.

Yet for all his success, Bourque has never won the Stanley Cup and asked to be traded to improve his chances. But the trade came with a price -- Bourque's two oldest children stayed behind to finish high school in Massachusetts.

He said traveling has taken its toll on his family life and he is not interested in becoming a coach.

"My long-term plans are to finish my career and come back to Boston," he said. "This is an opportunity for me to stay in the area where I've been for more than half my life and it really makes sense."




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