Thursday, September 13 Updated: September 16, 10:24 AM ET Teams would lose millions from canceled games By Darren Rovell ESPN.com |
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NFL commissioner Paul Tagliabue's decision to not have this weekend's games played will cost the league more than $57 million in gross ticket revenues alone, if the games aren't rescheduled. ESPN.com approximated the losses by multiplying average ticket price, as calculated by Team Marketing Report, by last year's average attendance. Luxury seating revenue is not included in the average ticket price.
The potential net loss of this weekend's games would be approximately 25 percent of the gross, according to Mark Rosentraub, a sports economist and dean of Levin College of Urban Affairs at Cleveland State University. And that's not counting losses from parking, souvenirs and concession sales. NFL owners don't have to worry about paying the players should the games be canceled, not unless a new arrangement is reached with the league's players association. "It is safe to say that players will not get paid for this weekend. But the league is in the process of figuring out how to re-schedule these games, which means players should ultimately be compensated for this weekend," said NFLPA spokesman Carl Francis on Thursday. University of Chicago sports economist Allen Sanderson said he anticipates that individual teams won't have to suffer. "I suspect that there would be some implicit sharing of the pain, and economic loss between the parties, given that this is, we all hope, a once-in-a-lifetime occurrence," Sanderson said. "Teams just don't care" about finances right now, said Kurt Hunzeker, editor of Team Marking Report, a sports marketing publisher. "These are things to worry about further on down the road in the wake of all of this." In the past, there's been little reason for teams to take out insurance to cover costs incurred by event cancellations since postponed games are usually rescheduled, said Lowery Robinson of Marketing, Etc., an Atlanta-based insurance company that sells insurance to professional sports teams. "Usually there's always a way to arrange to make up the games," Robinson said. "So it's usually not an issue." If games are canceled, NFL teams that did purchase cancellation insurance could recover their lost revenue if they bought insurance that includes clauses that cover terrorism and acts of war. Those reasons for cancellation are normally excluded in most policies, but some professional teams have paid a higher premium to have that coverage included, said Mark Idelson, senior vice president of ASU International, which underwrites event cancellation insurance for professional sports teams.
Teams usually carry contingency coverage that pays off in events of natural disasters and plane crashes. But Robinson said more teams might be willing to pay more in the future to include coverage for terrorism and acts of war. "More teams will start to ask for it to be included," said Robinson, who claims he has received more calls than normal from professional teams asking about cancellation insurance since terrorists on suicide missions used hijacked passenger jetliners to topple the World Trade Center's twin towers in New York and severly damage the Pentagon in Washington, D.C. It is not known how teams will credit fans should the games be canceled. "We are urging ticket holders to hold on to their tickets in the event that the game is made up. If it is not, (and) the decision is made not to play, we will issue an advisory at that point in time as to how to handle the situation," Indianapolis Colts general manager Bill Polian said. "I think the NFL has come to its senses by not playing," Sanderson said. "It strikes me that if the league and its owners want to continue to feed at the public trough and tout their presence as a source of civic pride, it then behooves them to act like responsible members of their communities. "Otherwise, if it's just a business, then they should be encouraged to buy their own land, build their own facilities, and have ticket prices fans pay reflect whatever monopoly profits they want to extort, but not call on mayors or taxpayers for any subventions." Darren Rovell covers sports business for ESPN.com. He can be reached at darren.rovell@espn.com. |
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