Kurt Warner will put in a lot of time studying film before Sunday's game.

The cold weather has contributed to the quiet week so far. But now the parties are starting -- the players' party and the commissioner's party, to name two. Atlanta is a bit different from Tampa, Miami or San Diego, where everything is out in the open. You are thinking about sunshine, golf and other outdoor activities. In a cold-weather city, it is difficult to get a feel for the event because everything takes place in the hotel. Not too many people have brought the appropriate wardrobe to go out and enjoy 30-degree weather.

The players met with the media for the last time Thursday. It's a tremendous relief for them to get that part of the week out of the way. Again, there's only one week before the game. The media have been exposed to the players only Tuesday, Wednesday and Thursday -- period. People still know very little about the Rams and the Titans players. I watched Kurt Warner's and Eddie George's press conferences. Still, we don't have a lot of insight into these guys.

The hardest thing for a player is to leave his hotel room, go out, and get a sense of sanity and peace. It doesn't -- and can't -- happen. You can have security guards around you, helping you through the crowds in the hotel. It doesn't matter. The players aren't able to experience calmness and relaxation until Saturday night.

Much of the day is caught up in meetings, practice, more meetings and film study. But there is usually a time in the evening when the players would like to get out of the room, but they don't. They sequester themselves, turn on the TV, rent a movie and call some friends.

On the practice field, the Rams and Titans are doing the same things as they did Wednesday. During a normal practice session, the teams will come out and stretch. They will go through individual drills and run a few plays. Then the offense will run 15 plays of seven-on-seven -- the wide receivers and backs against the defensive backs and linebackers. And then the defense will run its seven-on-seven. Some coaches then like to put the kicking game in the middle -- working on punts and kickoffs. Then the teams will move to 11-on-11 drills, running 30 plays with the offense, 30 with the defense. After that comes work on short-yardage and goal-line situations.

Keep in mind that the teams won't change a lot. They might focus on minor changes each day. Coaches are very demanding when it comes to remembering things. They will put in a play on the first day of training camp, not bring it up again until Super Bowl week and expect you to run it like you've been running it all year.

Everything becomes mental. The players get constant reminders from the coaches about everything from their assignments to their footwork. Where is your hand going to be placed on this pass rush? When you double-team the nose tackle, does the guard have his steps right to come off the double team to seal off the offside linebacker?

The coaches can't stop coaching. The worst thing a coach can do is say, "We've done it. We know it. We will put it in and let the guys do it." Coaches have to stay on top of the players or they tend to wander. Thursday is the second of two work days, involving a lot of teaching and implementation of the game plan.

After meetings and practice, many players will get film they want to study. Maybe Orlando Pace and Fred Miller, the Rams tackles, will get together and watch film of Jevon Kearse and other Titans defensive linemen. Kurt Warner and backup Paul Justin will sit down and watch the Titans' secondary coverages. The receivers might sit in the meeting with the quarterbacks and watch the film with them. They might want to look at the Jacksonville film or their film from the Oct. 31 game with the Titans.

In their game plans, offensive coordinators Mike Martz of St. Louis and Les Steckel of Tennessee will tell the players where they intend to attack the other team. From a formation standpoint, the Titans might see a game plan full of two- or three-tight-end sets because the coaches want to pound the ball on the ground. The receivers will get their chances, but they might be limited. Conversely, the Rams might want to spread it out with three or four receivers and try to get receiver Ricky Proehl on reserve cornerback Donald Mitchell. The Rams will try to get that matchup with formations and movement.

Martz might tell Warner, "Kurt, if the safety hangs in the middle of the field, you have to throw outside. If the safety voids and wants to jump one of the underneath routes, remember, you have Isaac Bruce on the post." That's the type of conversation that will take place all week, and all through the game.

Everything from Wednesday to Saturday becomes repetition. The players will see it and hear it, hear it and see it. The players' reactions must be instinctive, not something they have to think about. For instance, with quarterbacks, I've always said, "If you see a receiver open, he is covered." It means you have waited too long and didn't anticipate. A quarterback has to trust his eyes. If he sees him open, he is covered. He must anticipate, and that comes from repetition in practice.

ESPN analyst Joe Theismann is breaking down each day of Super Bowl week with his "Daily Cup O' Joe" columns on ESPN.com.