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| Sunday, November 9 Where will the WTA be in another 30 years? ESPN.com |
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Editor's note: With the WTA celebrating 30 years of existence, we asked ESPN analysts and former WTA Tour pros Pam Shriver and Mary Joe Fernandez where they would like to see the WTA go in the next 30 years.
If the WTA Tour grows the same amount in the next 30 years as it did in the past 30 years, women's tennis would be in fabulous shape. The sports world has gotten more competitive -- more options for women's sports and people's leisure time in general. That's likely only going to increase. Any sports entity has to change with the times and be dynamic and proactive enough to answer the call of what the consumer wants. I'd like to see the athlete involved in a personal way to get fans involved. Fan-friendly means media-friendly. Tennis is still a sport that's media-driven with advertisers looking closely at impressions in newspapers, TV and online. The athletes are the best way to get those impressions out there. Women's tennis players have gotten too protected. Although they think they do a lot, I don't think they do near what they used to do. I don't think they do what other athletes do in other sports. The first sports franchise that can really deliver a personal touch to its fans might have an advantage. People want to feel like they can get to know the players; they do that through the media. Tennis will take care of itself. There will be new athletes and champions born, but it's the other aspects that need work. How do you keep women's tennis as the pre-eminent sport for women professionally? That won't be as easy in the next 30 years as it was in the last 30 years.
I just think the WTA Tour has moved up and up. More notoriety and more people following women's tennis. For the future, it just needs to keep increasing in popularity, which it has since it started. Billie Jean King did a phenomenal job creating the tour and has continued being an advocate for it and for all women's sports. I hope the players keep worrying about the game -- not just their results -- and keep pushing forward with what has been started. |
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