Terrell Owens won't be getting an endorsement deal from Sharpie.

Bob Daenen, brand manager for the permanent marker brand owned by Bellwood, Ill.-based Sanford, said company officials are not interested.

"Right now, we're focused on sponsorships in golf and NASCAR and we don't really have anything in the NFL," Daenen said. "We have endorsement deals with Arnold Palmer, David Toms, Gary Player and Kurt Busch." The brand is also the title sponsor for the Sharpie 500 in Bristol, Tenn.

Sharpie, which is the leader in the permanent marker category with approximately 50 percent of the market, received about $500,000 in equivalent advertising from the exposure, according to Eric Wright of Joyce Julius & Associates, a sponsorship evaluation firm.

After scoring a touchdown in the Monday Night Football game against the 49ers' 28-21 victory over the Seattle Seahawks, Owens took a pen out of his sock, autographed the football and handed it to his financial advisor sitting in the stands.

"This was like a gift from god," said Daenen, who said by looking at the video tape he was 95 percent sure the pen was a Sharpie. "We couldn't have hoped for better advertising than this."

Daenen said Owens action works well in conjunction with Sharpie's current advertising campaign entitled "How do you use your Sharpie?"

"I guess we now know how Terrell Owens uses it," Daenen said. "We don't necessarily endorse that use though, that's up to the NFL to decide."

Owens was not disciplined for his actions, although he was fined $5,000 for an untucked shirttail during the game. NFL spokesman Greg Aiello said that if Owens pulled the pen act again, he would be punished for the action.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espnpub.com.