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Saturday, August 16
 
Brand will address pay-for-play and scholarship issues

By Darren Rovell
ESPN.com

In an apparent rebuttal to some of the recent claims made by University of Colorado dual athlete Jeremy Bloom, NCAA president Myles Brand will reveal his opinions on pay-for-play and the limitations of athletic scholarships.

ESPN.com has obtained a letter scheduled to be published in Sunday's Denver Post in which Brand responds to the claims made by the freestyle skier and University of Colorado football player. In a New York Times editorial published earlier this month, Bloom accused the NCAA of being multibillion-dollar monopoly that "has plenty of rules to keep us from making money on our own."

Bloom claimed that no individual Division I athlete would see any of the money from the NCAA men's basketball tournament revenues -- an 11-year, $6 billion deal with CBS -- that funds most of the NCAA's budget. In his response, Brand states that, in the last 12 years, more than $90 million has been given to student athletes for a special assistance fund established to help students in need.

Bloom sued the NCAA primarily because the organization prohibited him from earning endorsement income from skiing because he is an amateur athlete, even though he doesn't ski for Colorado.

Brand didn't directly address Bloom's case, but did comment on Bloom's support of a bill introduced by California state senator Kevin Murray, which contends that the NCAA should not have the right to limit the length and amount of a scholarship as well as the ability of the schools to provide other benefits to athletes.

"Let's be honest about what that bill would do," Brand wrote. "It would mandate that student-athletes at colleges and universities in California abandon their amateur status. In other words, it would turn first-class amateur athletics programs in California into third-rate professional sports franchises."

Brand does admit in the letter that current scholarships could be undervalued because they do not directly correspond to the cost of attendance, which includes the cost for transportation and food. On top of money for tuition, housing and other school fees, he says he supports the idea that an athlete's scholarship dollars could be increased "between $2,000 and $3,000 more per year" to cover the full cost of attending the institution.

In Bloom's lawsuit, which he lost and is currently appealing, he questioned why he could not earn his own income, when he is forced to wear the University of Colorado jersey with the Nike swoosh on it.

Bloom, who could not be immediately reached for comment, stated in the New York Times editorial that scholarships come out of the pockets of the institutions and not the NCAA. He also said he has drafted a Student Athletes' Bill of Rights that, among other things, suggests that college athletes should collect money generated from the sale of merchandise with their names and jersey numbers.

Darren Rovell, who covers sports business for ESPN.com, can be reached at Darren.Rovell@espn3.com




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