OKLAHOMA CITY (AP) -- Oklahoma coach Kelvin Sampson doesn't believe in featuring star players on his teams.

Even Sampson has to admit that Eduardo Najera isn't typical.

Najera had a career-high 29 points and 14 rebounds Thursday night to lead the 22nd-ranked Sooners to a 64-51 victory over Arkansas State in the championship game of the All-College Tournament.

The 6-foot-8 senior forward had 16 points in the first half, when Oklahoma (11-1) was building a 33-20 lead. The tournament MVP then scored eight of the Sooners' first 10 points of the second half, finishing 11-of-21 from the field.

And it was all by design.

"Pound it inside," Sampson said of the Sooners' strategy. "Eduardo went 11-of-21 and it easily could have been 14- or 15-of-21. But he was good."

Najera dominated inside, scoring on a variety of short jumpers, follow shots and dunks. Six of his rebounds came on the offensive end, most on putbacks.

Sampson concedes, he has a star and his star must get the ball -- probably more than he does.

"I don't know if that's all bad, with how good Eduardo is," Sampson said. "He is so unselfish. He comes by the bench and asks 'Am I shooting too much?'

"When you have an unselfish scorer, that's OK. He has a conscience."

In fact, Sampson actually had to nudge Najera to be more assertive.

"I thought I hadn't done a good job the last three or four games with my leadership," Najera said. "Coach and I talked about that and he said I needed to be more aggressive. So that's what I did.

"I let the game come to me and my teammates found me. I was wide open."

And the Sooners needed all Najera had to give.

Arkansas State (3-7), led by Jamie Rosser's 20 points, cut into the Oklahoma lead early in the second half and pulled as close as 52-45 with 4:40 to play on DeShawn Denson's 3-pointer.

But J.R. Raymond answered with a 3-pointer at the other end and the Sooners regained control.

Arkansas State got as close as nine only briefly the rest of the way, when Rosser was fouled shooting a 3-pointer and made all three foul shots. But Najera boosted the lead to 59-48 with 2:52 remaining on a turnaround jumper and the Indians managed just three more points.

Raymond and Victor Avila each added 10 points and seven rebounds for Oklahoma.

Denson had 10 points for Arkansas State, all in the second half.

Oklahoma, the host of the All-College Tournament, won it for the second straight year and 14th time in 17 years.