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Thursday, July 3
Updated: July 22, 4:47 PM ET
 
LeBron's agent: Charity should begin at home

By Darren Rovell
ESPN.com

Now that LeBron James is officially a Cleveland Cavalier, his presence at the Orlando Magic's Pepsi Pro Summer League next week might help Cleveland-based charities.

The Magic have opened their six-team tournament to the public for the first time in the summer league's three-year history, charging $5 per ticket for non-season ticket holders for the three games at the TD Waterhouse Centre on July 8.

Although the proceeds were earmarked for the Orlando Magic Youth Foundation, James' agent, Aaron Goodwin, said he asked Cavaliers officials to seek a share of the proceeds for the Cavs' own Cleveland-area charities. Goodwin reasons that the Magic sold more than 3,200 tickets based mostly on anticipation that James would play in the game.

"In this case, many tickets are being sold for LeBron playing there," Goodwin said. "Since they are charging $5 per ticket, we wanted some portion of that to be given to a charity of the Cavs' choice."

The Cavaliers would receive a portion of the proceeds to donate to their charities only if James played in the game, a league source said. Magic officials have not promised fans that James would make the Orlando event, his first game in an NBA uniform.

Orlando Magic spokesperson Joel Glass confirmed that the Cavaliers had contacted them about the possibility of splitting the proceeds.

"This was never about making money," Glass said. "We're looking at potentially breaking even. If we wanted to make money, we would charge NBA ticket prices and wouldn't be giving away tickets to our season-ticket holders for free."

The Cavs also will be participating in the Reebok Pro Summer League in Boston. Tickets to the games held at Clark Athletic Center from July 14-20 cost $10 and $15. Although tickets are still available online, Cavaliers games were selling for $25 apiece on eBay.

James is likely to play in the first game in Boston against the Celtics on July 14, but he could miss the team's second game against the New Jersey Nets if he chooses to travel cross-country to pick up some hardware. He is the favorite to win Gatorade's Athlete of the Year, which will be announced in Los Angeles on July 15, and he also could attend the ESPY's in L.A. on July 16. James is up for the Best Breakthrough Athlete Award.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.Rovell@espn3.com




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