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	Friday, June 23
	Sporting goods store takes out ad urging calm Associated Press
	NEW YORK -- Mayor Rudolph Giuliani is trying to convince John Rocker not to take the subway to Shea Stadium -- and face fans he insulted -- when the Atlanta Braves play the New York Mets next week. "We spoke to major league baseball," Giuliani said Thursday. "I spoke to the commissioner. We spoke to some other people, and hopefully we'll be able to help persuade Mr. Rocker not to use the 7 line, not to go out of his way to exacerbate the situation." Giuliani said that anyone seeking to harm Rocker -- on the subway or at the ballpark -- would face severe consequences. "They have every right to be upset with Rocker's comments," Giuliani said. "They have no right to do anything that harms him or puts other people in jeopardy, like throwing things or engaging in anything that amounts to criminal conduct. If they do, here's notice in advance: You will be arrested and you will be treated in a very, very serious way. You will be treated like a criminal because you are a criminal." Rocker raised the ire of many New Yorkers when he defamed immigrants, gays and others -- specifically those that ride the No. 7 train -- in a Sports Illustrated interview last winter. Earlier this week, Rocker told USA Today Baseball Weekly that he planned to ride the No. 7 train next week and entertain questions from straphangers. "I'm taking it to Shea Stadium," Rocker vowed. "I won't be in a cab. I won't be on the bus. I'll be on that train." Giuliani promised there would be "significant security" at Shea for the series between the Mets and the Braves that starts June 29, including 500 police officers, up from the normal detail of about 60. Calls to major league baseball and the Atlanta Braves were not immediately returned Thursday. Rocker did not speak with reporters after the Braves beat the Cubs on Thursday in Atlanta. Meanwhile, Modell's Sporting Goods announced Thursday that it had purchased a full page advertisement in the New York Daily News calling on New Yorkers to "show compassion to a troubled soul." The ad asks anyone meeting Rocker on a No. 7 subway train to offer him their sympathy and support. "Due to Mr. Rocker's ignorant view of New York City, the eyes of the world will be observing the city's initial reception to our angry 'prodigal son,'" the ad states. "In the spirit of what makes New York great, we ask all New Yorkers to refrain from hostile actions and open their hearts to John."		ALSO SEE No . 7 riders say Rocker should proceed cautiously Rocker says he'll take No. 7 when Braves visit N.Y. Cutting into his control? Thumb abrasion bothering Rocker