Jan. 15, 1967

In what will become known as Super Bowl I, the Green Bay Packers, champions of the NFL, rout the AFL champion Kansas City Chiefs, 35-10.

The upstart Chiefs stay close for a half, trailing just 14-10, but the Packers break the game open in the second half. Elijah Pitts runs for two touchdowns and Max McGee catches his second touchdown pass of the day from Bart Starr. McGee, who is only playing because of a first-quarter injury to Boyd Dowler, catches seven passes for 138 yards after making just four receptions all season.

Starr completes 16-of-23 passes for 250 yards and is named MVP.

"The Chiefs have great speed, but I'd have to say NFL football is tougher," Packers coach Vince Lombardi says. "Their team doesn't compare with the top NFL teams."

Tickets cost from $6 to $12 and the game draws 61,946 fans to the Los Angeles Coliseum. Both NBC and CBS televise the game, with CBS winning the battle of the ratings, 24.8 to 17.4.